authentic brand marketing and communications
From strategy and creative campaign development to social media management, we lean into the constantly evolving social media landscape. Our social-first approach is designed to increase awareness, build community, & encourage authentic engagement.
We identify and build mutually beneficial, authentic, and meaningful relationships with influencers that are a natural fit for our partners. Our relationship-first approach helps drive awareness, relevancy and action.
Our PR experts work closely with our brand partners to develop and execute communications strategies, innovative campaigns, storytelling moments, and compelling narratives that gain visibility, credibility, and tangible results.
We have a network of trusted creative partners that deliver visual assets to support compelling and emotive storytelling across web, social, and print. Services include graphic design, web design, video production, and everything in between.
Smart Digital is a woman-owned and led full-service digital consultancy, based in the NYC area, creating social-first content and storytelling for brands worldwide.
We focus on digital transformation, brand building, PR, influencer marketing, audience development, reputation management, content creation, and social media strategy.
Our team of experts specializes in developing creative campaigns and sustainable strategies to create an online voice, grow awareness, build community and increase overall engagement.
"Great communication begins with connection"
"The right word may be effective, but no word was ever as effective as a rightly timed pause"
- Mark Twain
Shari Joseph, CEO of Smart Digital, LLC, is a global brand marketing and communications leader with extensive experience driving innovative digital partnerships, social media communications, influencer programs, and best-in-class marketing. Shari has been recognized for first-ever digital platform integrations with power players such as Twitter, Facebook, TripAdvisor & Uber, as well as shaping global PR and social media strategies as the space continues to rapidly evolve. She was honored as Brand Innovators’ 40 Under 40 most influential brand marketers in America.
Shari has led strategy and programs across many core marketing and communications functions from reputation management, customer segmentation, and audience development, to influencer marketing, social media engagement, and PR. She develops creative campaigns and sustainable strategies to create an online voice, grow awareness, build a customer base and increase engagement.
Before starting her own consultancy, Shari was VP, Global Digital Partnerships & Development Strategy for American Express. She was responsible for driving the company’s global digital partnership strategies, bringing innovative programs to market that delivered on key business objectives. Shari played a critical role in translating the company’s assets and capabilities into new and existing social media platforms, as well as marquee platforms -- Apple, Xbox, and Uber.
Most notably, Shari helped launch American Express' official social media channels and acted as 'face' and 'voice' of American Express on social media to ignite customer advocacy and raise visibility for the brand as innovative, current, and unique among competitors.