Social-first,
relationship-first,
authentic brand marketing and communications
Social Media
Insight-driven strategies, social-first content, and ongoing community engagement designed to stop thumbs and spark conversation.
Influencer Marketing
End-to-end creator partnerships that deliver authenticity, performance, and storytelling that extends across paid and organic channels.
Public Relations
Positioning, messaging, and earned media strategies that elevate thought leadership and place brands in the right conversations.
Creative + Content
Experiences, visuals, and stories built to captivate — from event production and branded merchandise to video, photography, and design.
Research + Insights
Cultural, audience, and category intelligence that power decisions — bringing clarity, direction, and measurable growth.
Custom Product Creation
High-quality, tailor-made products crafted from concept through fulfillment. Whether event décor, curated influencer kits, promotional items, or small-batch apparel, we manage sourcing, production, and delivery with speed, precision, and competitive pricing — ensuring every product feels thoughtful and elevated.​
Our Superpower
We believe the strongest brands tell one connected story.
​
In today’s landscape, PR, social, influencer, content, and product experiences can’t operate in isolation. Our superpower is unifying these channels into a single, strategic narrative that builds credibility, amplifies reach, and strengthens brand affinity.
Who We Are
Smart Digital is a woman-owned and led full-service digital consultancy, based in the NYC area, creating social-first content and storytelling for brands worldwide.
We focus on digital transformation, brand building, PR, influencer marketing, audience development, reputation management, content creation, and social media strategy.
Our team of experts specializes in developing creative campaigns and sustainable strategies to create an online voice, grow awareness, build community and increase overall engagement.
Brand Partners
Current and former #clientlove
Meet the Founder
Shari Joseph, CEO of Smart Digital, LLC, is a global brand marketing and communications leader with extensive experience driving innovative digital partnerships, social media communications, influencer programs, and best-in-class marketing. Shari has been recognized for first-ever digital platform integrations with power players such as Twitter, Facebook, TripAdvisor & Uber, as well as shaping global PR and social media strategies as the space continues to rapidly evolve. She was honored as Brand Innovators’ 40 Under 40 most influential brand marketers in America.
Shari has led strategy and programs across many core marketing and communications functions from reputation management, customer segmentation, and audience development, to influencer marketing, social media engagement, and PR. She develops creative campaigns and sustainable strategies to create an online voice, grow awareness, build a customer base and increase engagement.
Before starting her own consultancy, Shari was VP, Global Digital Partnerships & Development Strategy for American Express. She was responsible for driving the company’s global digital partnership strategies, bringing innovative programs to market that delivered on key business objectives. Shari played a critical role in translating the company’s assets and capabilities into new and existing social media platforms, as well as marquee platforms -- Apple, Xbox, and Uber.
Most notably, Shari helped launch American Express' official social media channels and acted as 'face' and 'voice' of American Express on social media to ignite customer advocacy and raise visibility for the brand as innovative, current, and unique among competitors.
